In 2015, Ethara approached us with a unique challenge: create a captivating art display, sustainable stand containers and bespoke CEO mementos for the Abu Dhabi F1 Grand Prix.

The twist?

Use only repurposed materials like used car parts, Balsa wood blanks, CO2 cartridges, refurbished containers, and even Yas Marina Circuit asphalt to create bespoke concepts. This project aimed to showcase Ethara’s commitment to sustainability and create a lasting impression at the prestigious event.

We assembled a dedicated design team to breathe life into these unconventional materials. Material expertise was crucial, and their supplier network ensured responsible sourcing of carbon fiber, steel, rubber, used containers and asphalt.

Our meticulous planning and efficient resource utilization delivered a ten-year success story, proving that creativity and sustainability can be a winning formula.

This project exemplifies our dedication to creating impactful experiences while minimizing environmental impact. By transforming “waste” into beautiful art, they set a new standard for sustainability in the events industry.