Mobility
Ferrari World Abu Dhabi x GLE: Delivering a Chilling Experience at Ferrari World Abu Dhabi

The Challenge
The fast-paced thrills and Ferrari-themed activities that make Ferrari World Abu Dhabi famous set out to grow. There was much for the whole family to do at the park that both attracted a wider audience and offered a break from the adrenaline rides from November to January.
The Solution
Our creative initiative turned a portion of Ferrari World into an exciting winter wonderland, replete with a real ice skating surface and an immersive light display. We provided a ground-breaking solution.
The Result
The ice rink expanded the park’s appeal beyond fast-paced thrill seekers by offering a new and unforgettable family-friendly option to see an Ice Rink show. This calculated variety increased foot traffic in the park by a measurably significant amount, which clearly increased visitor happiness.
Since 2014, we have broadened our experience to include ice rink distribution and manufacturing throughout the United Arab Emirates. Notable venues such as Coca-Cola Arena have expressed interest in using their services.