Greenlight Events Brings Ice Rink Management Know-How to Ferrari World Abu Dhabi

“The challenge wasn’t just building an ice rink,” explains Robert Angelieri, Founder and Chief Executive Officer of Greenlight Events, “We had to seamlessly integrate it with FWAD’s brand identity while attracting new audiences.”

Leveraging their event expertise and experience, a proposed groundbreaking concept: the UAE’s first-ever real-ice rink inside a theme park. They further amped up the experience with a captivating ice show featuring Olympic-caliber figure skaters and gravity-defying aerial performances.

“It was a huge success,” says Angelieri. “The event has been running annually with the ice rink ever since, solidifying its place as a ten-year tradition.”

Constructing and maintaining an ice rink in the UAE presents unique challenges. Greenlight Events’ 10 years extensive experience proved invaluable. “We understand the intricacies of sourcing materials and overcoming logistical hurdles in such extreme conditions,” assures Angelieri. Their expertise ensured flawless execution of the project, from selecting the most suitable ice type for the purpose of the rink, to maintaining optimal ice quality within the desert environment.

Safety remains paramount for Greenlight Events. “Our rink operation managers receive rigorous training directly from the manufacturer,” emphasizes Angelieri. This commitment to ongoing education, coupled with their vast experience in building and operating rinks of all sizes, guarantees meticulous execution on every project. But safety extends beyond technical expertise. Greenlight Events understands the inherent safety concerns associated with working with ice, and implements comprehensive protocols to ensure a fun and worry-free experience for all visitors.

Clear communication and a well-trained workforce are central to Greenlight Events’ success. “We empower our employees through comprehensive training and real-time information,” says Angelieri.

Open communication and proper documentation allows for immediate adaptation and ensures valuable lessons are incorporated into future endeavors. Greenlight Events recognizes the importance of employee feedback, gathering insights from every project to continuously improve their operations.

“Meticulous planning is the cornerstone of every successful project,” underscores Angelieri. Greenlight Events prioritizes in-depth discussions with clients, allowing them to tailor each ice rink project to meet specific needs and venue limitations. This collaborative approach ensures a seamless integration of the ice rink into any existing infrastructure, while maximizing its impact on visitor experience.

The enduring success of the FWAD ice rink stands as a testament to Greenlight Events’ meticulous planning, unwavering commitment to safety, and a touch of frosty ingenuity.

This seemingly impossible feat serves as an inspiration, demonstrating that with creativity, dedication, and a touch of ingenuity, even the most challenging visions can be brought to life.