We tackled the challenge of electrifying a record-breaking 170,000 crowd spread across five grandstands at the 2023 Abu Dhabi Grand Prix.

Limited performer mobility and the shift from engagement competition to paid Golden Circle upgrades demanded innovative solutions to keep the energy high and promote the new ticketing program.

A detailed site map analysis minimized travel time for performers, ensuring they could reach more fans across all five grandstands. Next, a meticulously crafted schedule allocated specific time slots for each grandstand, guaranteeing consistent crowd interaction and eliminating downtime with the assistance of the Ethara team!

Finally, performers donned visually captivating costumes, transforming them into beacons of excitement that drew audience attention and heightened the overall energy.

Abu Dhabi Grand Prix strategy saw double wins. Paid Golden Circle upgrades, a potential challenge, surged 60% in sales by 2023. This success stemmed from improved crowd interaction.

trategic performer movement and targeted scheduling ensured all attendees were engaged, creating a more vibrant atmosphere and translating to a more satisfied audience.